AWARD WINNING RADIO DJ/PRESENTER - DEOBA AUTHENTIC

INTIMATE THINGS TO KNOW ABOUT CELEBRITY MULTI-AWARDS WINNER DJ/RADIO PRESENTER - DEOBA AUTHENTIC

Tell us about yourself & your company? 

My name is Mr Adeoba Adeshina but I am better known as Deoba Authentic. I am a Proud Nigerian Yoruba Ekiti. I was born in the United Kingdom but spent all my childhood years from the age of 3 years old to adolescence in Ibadan Nigeria and attended Ebire Nursery/Primary School and Methodist High School. Thereafter, I came to the United Kingdom to continue my studies. I studied Sports Science at the University of East London.

Music and Entertainment were my passion long before it became my profession. I am the founder of Royal Entertainment and I am an Artiste/Radio Presenter/Event DJ and I also provide Media Support Services to Event Organisers, Artistes, and Corporate Businesses.

What services do you offer and where would you say your company is at the moment?

The position my company is in at this present time is very good and my existing and potential clients including my colleagues in the business have a clear understanding of the brand Deoba Authentic and services the brand offers.

2. How would you say the entertainment industry has grown within the afro-Caribbean in Britain. What would you attribute this to?

I think the entertainment industry has grown steadily and slowly within the Afro-Caribbean community in Britain for a number of reasons although now the factors that stunted its growth are no longer valid factors. Media is a major reason for the upward movement of any type of industry and in Britain Afro-Caribbeans are classed as a minority ethnic body of people. We all know the business is a numbers game and the majority carry the vote. As long as you are told you a minority consideration you will even down grade yourself no matter your quality. As long as you are not given centre stage you do not exist. So to be considered as centre stage material you will dumb down you authentic and original self to fit in the considered big picture. I saw a lot of that in the 90s here in the United Kingdom when I decided to adopt the word AUTHENTIC next to my Name DEOBA (Lati ranti ibi ti mo tiwa ati omo eni ti mo nse) to remember where I am from and whose son I am.

I think all the community leaders failed to unite the people which helps to instil confidence and strength. The emergence of information technology through the internet and devices such as computers and smartphones has now given us Africans the chance to distribute the awareness of our art, culture and what we have to offer the world. The world is now making their choice from this new gate way that is not controlled by any group of individuals or company. The chances are now endless.

What advise would you give to young people venturing into the entertainment industry?

As I always say "The way we reason is determined by what we are exposed to and our understanding of self and other things" and "Always reach for higher heights without fear of falling." If you feel it, try it. Always believe in yourself regardless of what others believe about you.

Be serious about getting an education and major in areas of your interests because you can always transfer the knowledge to empower your area of interest in the entertainment industry you are passionate in or talented in. This will help you to develop and propel you into a professional position in that particular area of entertainment.

I know that you have released your single album, how did you find the experience?

Lagbotiwa is the single I am pushing now although if you go to my website www.deobaauthentic.com you will see old and new songs there too. The experience with Lagbotiwa is very enjoyable and elevating. I love performing it and I love the reception of the song from people. My passion is seeing people enjoying themselves. That is why I so appreciate my Best UK Afro Beats Act, BEFFTA & GAB Awards nomination 2013.

What does the future hold for you and your company

I look forward to working with more people in the industry, I believe working together is very positive and society developing. I am very grateful for winning NUBAA Best Radio Presenter of the year as I believe charity begins at home. I am also very grateful that my work is being recognised by the community and I will carry on doing my best for my community and the world I live in, giving the best I have from within.  

Can I also say congratulations on your nomination as BEFFTA DJ of the Year and Radio Personality of the Year and Gathering of African Best (GAB) Awards coming up this weekend.